The T Shirt Company, YouTube Channel, Podcast Studio and Scooter Lessons all show a framework of how to make a business within your business or existing job, so that you’re more likely to be able to survive.
When it comes to getting going there inevitably comes a point when you must select a direction, if for no other reason than to actually start, allowing further possibilities to emerge.
From there, it's a delicate dance between unwavering persistence in your goal and keeping your eye (and mind) open to emerging opportunities as they arise.