Valuable Information As Content

Content is one of the easiest ways to assert authority in an industry and stand out among competitors. If I'm comparing two yard maintenance companies, the presence of a YouTube channel or social media account full of genuinely informative videos explaining why they do what they do will inspire a lot of confidence.

People think they need to create entertaining content with high production value, but I strongly disagree. There's a time and place for that, but it's not when you're starting out. The biggest hack in the content game is actually providing valuable information to people.

What questions are people asking? What is something that people often get confused about?

When people develop new hobbies or interests, its hard to avoid an online deep dive into that industry. I've done it with lawn care, golf, surfing, zen gardens, and a variety of other things.

What is the first question a newcomer to your industry will type into Google or YouTube?

When I first started golfing, I literally watched a video about how to position my golf clubs in the golf bag - I was doing it completely wrong, and correcting it made a significant difference.


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