Sometimes I make podcasts with my friends about how much we love Freestyle Scootering, people have told me that listening to these podcasts has actually made them go onto my website, buy new parts for there scooter and go riding. That’s not why i make the podcasts, I genuinely love scootering so much that me and my friends constantly talk about it for hours whether we are recording or not. The podcast and thus the conversion to a sale is genuinely a product of capturing and sharing a passion and obsession. When you build a product around something you wholeheartedly love, you naturally make very specific content that you genuinely enjoy making, which also happens to resonate with customers extremely well.
When someone comes to my industry or hears about my brand, there is now over 20 hours of in depth conversations between me and my friends so any newcomer can go down the rabbit hole.