Exploring the intersection of
business and lifestyle design.

In 2022 I had a medical scare. I was sitting in the ER, expecting the worst.

It turned out to be minor. But while I waited to learn my fate, I started writing. Not a letter to my son. Not a letter to my wife. I started writing what I felt I owed the world.

After such a fortunate run on earth — all of it made possible by my business — I felt it was my duty to write down what I knew about the alchemy between passion and fortune. How to hack together a system where you make a living doing what you love.

That’s what people kept asking me about. That’s what I was always talking about. That was the thing I felt I’d figured out — or thought I had — that a lot of others wanted to know.

So I opened my phone and started typing.

how to formulate freedom.