I believe that the quality of the product and content, over time, equates to what people think of as a “Good logo” or a “Good name”. I think too many people obsess on names and logos to the point that they never actually start. Logos, Names and Branding can be so nuanced that its hard to talk about through text only, but i’ll try. In this instance i think the best i can do is run through my personal experiences in this area and provide some hindsight opinions and made up examples.