Virtual Products
Virtual Products like website creation and video editing incur costs such as adobe creative cloud subscriptions and stock image library access. Editing video often requires a high quality computer and expensive external storage too. You need to consider the cost of software and hardware over the course of a year and divide it by the amount of weeks or months in the year. That’s your operating cost.
Digital Products
This course your taking is a Digital Product.
It took me over 10 years of lived experience to learn and 6 months of deep thinking and regular writing to get it ready to release. Then it cost me $50 a month to house it in the software your currently viewing it in. For every sale a small percentage goes to the payment processor.
I spend time promoting it through various social media accounts and strategies.
But essentially, it costs (almost) $0 to run, so when i make a $50 sale, i actually make $50 profit (or very very close too).
If my life costed $2000 a week and my course sold at $50 a pop I’d need to sell 40 a week to survive. Luckily i am not trying to live solely on course sales cause 40 customers a week is a bit daunting.